Expo 2020 campaigns drive UAE ad numbers


Dubai: With sharp increases in ad spend for each of the last three months of 2013, led by campaigns for Expo 2020 and upbeat retail and real estate sectors, the UAE easily retained the status of being the region’s top advertising market. The ad industry is estimated to have spent a substantial $1.65 billion (Dh6.06 billion) compared with $1.57 billion in 2012, according to the latest estimates — based on official media rate cards — by Pan Arab Research Centre (Parc). (The numbers relate only to traditional media and do not account for spending on digital platforms.)


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