Why Local & Regional Businesses Need to Invest in Their Online Presence?

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Creating an online presence for your business means more than simply having a website or a social media platform.

To hit the search engines, you need to be dominant on the internet. It is a necessity to have an effective website in this competitive market, but if nobody knows about or clicks on to your site, how effective is it really?

The world has come to a point where everyone uses technology to get information about everything. There is an increase in the number of internet users who search the web on a daily basis for products and services they want. Internet has become the main influence over people’s choices and buying decisions.

Numbers Talking

Online Marketing WonderWeb

Did you know that:

  • in MENA region over 40 % of the people are connected to the internet , the users will reach to 413 Million by 2015

  • The total number of Facebook users in the Arab world as of end of May 2013 is 54,552,875 up from 45,194,452 in June 2012

  • Every day in MENA there are 100 million Google Searches, 36,000 Facebook New users, and 100 million YouTube Videos playing.

  • B2C eCommerce sales in MENA are estimated to reach $ 15 billion in 2015

 

So, how to Build an effective Online Presence?

Companies should use a mix of online strategies to achieve their objectives and strengthen their presence over the web. These include:

 

Social Media

The social media like (facebook , twitter , linkedin,….etc)

the best advice we can give you for a better social media presence is to work according to a plan and a build a strategy that will help you create your own formula for success.

The main benefit of having a successful media platform is the opportunity it gives to directly connect with the clients and fans and interact with them. The closer you are to your clients, the better it is for your business. To build a better Social media Platform, you need to:

  • Build better social media profiles Like ( pages , Groups ,…etc) and focus on content relevant to your brand or business

  • Grow a network invite friends & clients, join groups, and start to look for people who fall into your target market

  • Engage with people by answering  fans questions and provide them with information. Also, it is important to create posts that people can interact with, such as questions, polls…etc.

 

SEO

  • Your website is your foundation:

Everything you do online to market should lead traffic to your website.

  • A Local search plan :

    • 80% of Google results are now local, so investing in local keywords can help people to find you on the local search engine.

  • Internet marketing plan:

You need an Internet marketing plan with specific goals , this plan should focus on your objectives to increase your web presence.

  • Business Blog :

Blogs are a good way to get your  company’s news and information out to those searching the web for answers. A business blog markets your business, services and products.It can create trust and greatly your online reputation.

 

Online advertising

An effective online advertising campaign addresses the following main points:

  • set your campaign objectives

  • highlight the products or services you are offering

  • invest in a good Content and attractive appearance of your ad with a link to your website

  • define your target audience

  • decide on the proper platforms or websites on which you want to advertise that would be

 

In WonderWeb, we can help you with your Internet Marketing through achieving the desired results for your company’s online presence. Click here for more information about our Internet marketing Services.

2 thoughts on “Why Local & Regional Businesses Need to Invest in Their Online Presence?

  1. fantastic post, very informative. I wonder why the otheer specialists of this sector do not
    understand this. You shojld proceed your writing.
    I am sure, you have a huge readers’ base already!

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